Weber Associates
T-Mobile for Business Case Study
During my time at Weber Associates, I designed a suite of marketing and sales collateral for T-Mobile for Business, working within T-Mobile's established brand system to produce materials across multiple verticals and formats. Alongside copywriters and strategists, I translated complex technical and regulatory subject matter into clear, visually engaging layouts designed to move enterprise sales conversations forward, all while balancing strict brand compliance with compelling information design across both print-ready and digital formats.
Series development
T-Priority
With the release of a new product, there were a number of resources that our client requested to provide informative, content-rich materials for use by internal and external facing sales teams. My job was to compound information-heavy copy and concepts into seamless stories. Between copy-heavy documents like eBooks and whitepapers, to visual-forward ads and infographics, I helped to create a full library of assets to aid in the introduction and support of this new product.
T-Priority Enterprise Pitch Deck
EBook creation
Challenge:
Synthesize a plain-text document into
a multi-page narrative layout in collaboration with copywriters.
Result:
An audience-specific, targeted overview
of the solution that breaks the product into digestible element pages. By utilizing hierarchy, pacing, and visual balance, a compelling story was created without overwhelming text walls for clients to speak directly and empathize with a specific sector.
T-Priority Veteran's Affairs eBook
T-Priority Network Slicing Infographic
Challenged to translate an information dense, highly-technical concept into an easily scannable visual. I balanced brand-specific icons and conceptual graphics with sections of text to complement the story.
T-Priority Animation Demo Video
While not specifically requested by the client, this was an exciting opportunity to practice video and animation skills. Using a combination of stock video and graphic animation in After Effects, I created this product highlights overview.
Information design
Manufacturing Benchmark Report
Challenge:
The client needed a comprehensive document when approaching Manufacturing business leaders to show expertise about the current state and future of manufacturing. It needed to be approachable, scannable, but also information-rich.
Result:
An executive-ready document that combines clear statistical callouts, case studies, and a three-phase action-plan into an easily-digestible story. The intention was to balance data-heavy content with enough breathing room to ensure the essential content could be recognized and supported.
Information focuses on the important facts that a salesperson needs to know when approaching an industry leader. The first page is a "highlight reel" of sorts with expanding details on the following slides. There is a lot of information-rich text, but it's broken into bite-sized pieces.
Redesign
Product "Battlecard"
Sales teams used Battlecards as a final touchpoint before customer meetings, but the previous version featured an overwhelming wall of text that was hard to scan and defeated the purpose of the document. In the updated version, in collaboration with copywriters, we shaped the document into a data-forward, compartmentalized layout with quick-hitting industry information. A secondary 2-page Quick Reference Guide was also created to complement the 4-page Sales Guide for followups with clients after initial meetings.
The quick reference guide cuts right to the point, with greater emphasis on industry statistics and relevant contacts. The challenge was to further condense and already consolidated document without overwhelming the audience.
Original Battlecard design
Executive-facing
World Class Center eBook
This eBook presented the opportunity to create a highly-polished, executive-facing document that explored the balance of site-specific imagery and descriptive copy. The goal was to showcase the state-of-the-art building technology, letting the imagery shine to tell the story.
